Editorial policy
Which products we include, where our facts come from, how we compare products and how we fix mistakes.
Which products we include
We include products in skincare, sun care, makeup, hair care, and body care that meet all of these conditions:
- The product is sold in the US.
- The brand has an official page for the product.
- The brand's own sources publish the required facts for that product type, listed below.
- At least one store sells the product online, so we can check a price.
These conditions are the same for every brand. Lists are sorted by brand and product name.
Required facts by product type
- Cleansers: size and ingredients (as listed).
- Toners: size and ingredients (as listed).
- Serums: size and ingredients (as listed).
- Moisturizers: size and ingredients (as listed).
- Masks: size and ingredients (as listed).
- Exfoliators: size and ingredients (as listed).
- Eye care: size and ingredients (as listed).
- Lip care: size and ingredients (as listed).
- Sunscreen: size, labeled SPF, active ingredients, and inactive ingredients.
- After-sun care: size and ingredients (as listed).
- Foundation: size and ingredients (as listed).
- Concealer: size and ingredients (as listed).
- Blush: size and ingredients (as listed).
- Lip makeup: size and ingredients (as listed).
- Eye makeup: size and ingredients (as listed).
- Shampoo: size and ingredients (as listed).
- Conditioner: size and ingredients (as listed).
- Hair treatments: size and ingredients (as listed).
- Hair styling: size and ingredients (as listed).
- Scalp care: size and ingredients (as listed).
- Body wash: size and ingredients (as listed).
- Body moisturizers: size and ingredients (as listed).
- Deodorant: size and ingredients (as listed).
- Hand care: size and ingredients (as listed).
- Foot care: size and ingredients (as listed).
- Oral care: size and ingredients (as listed).
Where facts come from
- Product facts such as size, ingredients and directions come from the brand's own sources, such as its official product page.
- Brand claims appear in quotation marks as the brand's words. We do not present them as tested results.
- Prices and stock come from each brand's own online store. Prices change often, so each price shows the date we checked it. Confirm the current price with the store before you buy.
- Every fact shows its source and the date we checked it. If we could not verify a fact, the page says “Not verified”. We do not fill gaps with guesses or with information for another market or size.
How we compare products
Comparisons cover two or three products of the same product type and show only the facts that apply to that type. We work out a price per unit only when the sizes use the same kind of unit, such as volume, and the prices use the same currency. We do not rank or score products.
Editorial comparisons explain how two or three products differ on these facts and why we chose them. We do not describe products as if we had used them.
Writing and fact-checking
We use an AI agent to check product facts against their sources and to draft guides and editorial comparisons. The same agent can review its draft against those sources before publication. Pages carry the editorial name Dewbook Editors. We do not present agent self-review as independent human review.
Read how we use AI for our collection, writing and review process.
Corrections and updates
If you find a mistake, email hello@dewbook.com. We correct confirmed errors and update the check date.
Brands can ask us to correct facts about their own products. They cannot review or approve our evaluations, and they cannot change what we write about other brands.
When a brand changes a product, we update its facts and recheck the guides and comparisons that use them.